UniFor Advertising campaign

Museum 2D

Born from the acquisition of Casaluci in Rovellasca, UniFor EMME 3 entered the 1970s under the leadership of engineer Piero Molteni, with Michele Casaluci as art director and the collaboration of Unimark International, led by Bob Noorda and Franco Mirenzi. The brand’s graphic identity, clean and functional, distilled its core values into a simple, recognizable, and minimalist visual language. Typography played a central role, enhancing both the products and the brand’s aesthetic.

Design ,

Advertising campaign "UNIFOR. Il Pensiero Mobile," created by FCA/SBP and published in various publications between 1984 and 1985.

Advertising campaign "Masterpiece," created by FCA/ SabbatiniBaldoniPanzeri and dedicated to the Master series designed by Afra and Tobia Scarpa. Photography: Gabriele Basilico.

By the late 1970s, a major stylistic shift took place under the new art director, Pierluigi Cerri. Red was introduced alongside black and white, a bold addition that remains a defining element of UniFor’s identity today. Collaborating with renowned photographers as Gabriele Basilico and Mario Carrieri, Cerri reimagined the office space, filling it with objects that reflected art and architecture. The Master series, photographed at the Pinacoteca di Brera, inspired legendary campaigns such as “Masterpiece”, developed with FCA/SabbatiniBaldoniPanzeri.

Advertising campaign dedicated to the Mats series and Mix chairs, curated by Pierluigi Cerri and Italo Lupi, published in Domus in 1986.

Advertising campaign dedicated to iSatelliti, published in Domus in 1987.

Signed by FCA/SBP, the campaign “UNIFOR. Il Pensiero Mobile” offered a witty and critical take on the evolution of office design, crafting a refined, engaging, and intellectually sharp visual language. Throughout the 1980s and 1990s, UniFor built a distinct and enduring brand image, culminating in the prestigious Compasso d’Oro award in 1994 for its coordinated visual identity.

Advertising for Mood by Fernando Urquijo and Giorgio Macola and the Parigi armchair by Aldo Rossi, published in Domus from the late 1980s to the early 1990s.

Advertising campaign dedicated to Flipper by Luciano Pagani and Angelo Perversi, Naòs by Pierluigi Cerri, and Parigi by Aldo Rossi, published between 1993 and 1995.

Advertising campaign dedicated to the Andromeda collection by LSM.