Originally founded as Industria del Mobile Fratelli Citterio, the company underwent several name changes throughout the 1950s and 1960s. From the very beginning, Citterio set itself apart with a straightforward, effective, and no-frills approach to communication, carefully crafted by Usellini Studio.
Communication dedicated to the Programma C designed by Tito Agnoli, late 1960s.
In the 1970s, Unimark International, with Franco Mirenzi as the artistic and graphic director, took over the brand’s visual identity. As Citterio increasingly specialized in partition systems, it gradually shifted away from general furniture production, focusing instead on designing advanced workspaces. This evolution was reflected in its communication style: slogans gave way to a more rational, technical language, with detailed technical drawings emphasizing the brand’s expertise in high-tech partitions.
Advertisement dedicated to Programma 3, Sealed, and Piani, published in Domus in 1992.
Citterio for Architecture advertising campaigns published in Domus between 2004 and 2007.
Since 2020, Studio Klass has led the brand’s artistic direction, ushering in a bold transformation that redefined Citterio’s identity and projected a fresh, forward-looking vision. The company’s graphic design, overseen by Nicola-Matteo Munari, introduced a redesigned logo and coordinated image, striking a refined balance between history and the present day with a style rooted in clarity, simplicity, and elegance.
Advertisement dedicated to C-SS Village published in Domus in 2022. Art Direction: Studio Klass. Graphic Design: Nicola-Matteo Munari. Photography: DSL Studio.
